Best performing banner ad sizes

In this short blog, we described the best-performing ad sizes, according to the largest ad networks in the world. Below we’ve selected the top list of Google, Adform. We also show our own list proving that we also follow the same recommendations.

Google’s recommended or most common ad dimensions:

300×250, 336×280, 728×90, 160×600, 320×100

Adform’s recommended or most common ad dimensions:

120x600, 160x600, 300x250, 468x60, 728x90

Adrapid’s recommended or most common ad dimensions:

980x240, 300x600, 300x250, 728x90, 160x600

As you might have noticed, three banner sizes appear repeatedly in all the above recommendations. Those are often referred to as “The Top Three”

• 300×250: Standard Rectangle
• 728×90: Leaderboard
• 160×600: Standard Skyscraper

It's basically due to their suitable sizes, that fits ad spaces on most websites, as a result, those ad sizes have become the standard.

We´ve described the best performing ad sizes above, let's now focus on the best of the best and see how they are mostly used.

This is the most compact banner size. It performs well when embedded within text content. You see the 300×250 ad size often used within news articles and blog posts. It also works well on both mobile and websites because of its size, as it works well with most screen aspect ratios.

The Leaderboard got its name because it’s usually displayed at the top of a web page. It's also often used as a divider between articles or big text blocks. Most experts recommended using the Leaderboard on forums and similar pages.

This banner got its name Skyscraper because it is tall and narrow. It looks like a Skyscraper. This is often displayed on either side of web pages, outside of the article area you are reading.

We hope that you found this short blog useful or at least a good reminder of what you already knew!

Adrapid is a cloud-based banner creation tool. You can create banners in (HTML5, AMP-HTML, PNG, JPEG, GIFS, and VIDEOS). With Adrapid you can create any banner size and we follow all the ad server´s rules so you don´t have to. 

For any questions or inquiries feel free to contact us